Ford Could Kill Taurus in 2018

Taurus used to be a real best-seller of the previous years - powerful full-size sedan also used in a variety of government services. However, in recent years the sales tend to decline rapidly, making a constant trend from 2001 to 2007 when sales go down from around 350,000 a year to just around 60,000.
The situation becomes even worse after services like police and taxi switched to more fuel-efficient mid-size vehicles.

There are rumors fluctuating about Ford to seize production of Taurus in 2018, making the 2018 Ford Taurus the last one. That's not only due to low sales of Taurus itself, the Ford and GM have losses due to low demand for their cars. So they simply have to optimize the production process.

So, what could Taurus offer today?

The Size and Power

The main reason for choosing a Taurus might be the two main things - the size and the power. The first one is simple - it is one of a few affordable full-size sedans survived in the market, features big body, huge trunk, and long hood. It is more than 200 inches long and its 76 inches wide, making it a big dinosaur in the automobile market.

The second reason is power. We don't mean standard 2-liter turbocharged EcoBoost, producing 240 horsepower and 270 ft-lb. It's enough for a big sedan but doesn't make it sporty or high performance. Neither do the standard 3.5-liter V6 (but it rumbles great and more powerful than EcoBoost, 288 HP but 254 ft-lb). The main reason to buy Taurus 2018 might be Taurus SHO, which has the same V6 engine, but with two turbochargers. As a result, 365 HP and 350 ft-lb on low revs, makes it accelerate to sixty in just 5.2 seconds. Awesome result for such a big sedan. That's almost of a modern muscle car, which is actual since the Chevy SS discontinued in 2016.

Exterior and Interior

The appearance of Taurus is the weakest point here - the rear end looks overweight, the window line is narrowed, making it look like a behemoth. The front end is nice, but along with an outdated design of the whole car, it looks clumsy too. However, some appreciate the brutality and old-school look of 2018 Ford Taurus.

As for the interior, it's once again outdated in terms of design, remind the US full-size cars of the 80s and 90s, with a wide front panel in front. In terms of the space, it's in contradiction with a huge size of the car. It has less space than some of the mid-size sedans, not to mention full-size rivals, like Impala. It seems like all free space goes to the trunk.

Fuel efficiency paradox

The 2018 Taurus is a pretty big car, as we already mentioned. That is why Ford decided to make it more efficient due to the usage of EcoBoost 2-liter. In real life, the fuel consumption of such 240 HP powertrain is nearly the same as in 3.5 V6! The average fuel economy is the same 23 MPG. This result could be improved by the more efficient gearbox, but both versions come with the quite slow 6-speed automatic.

Trim Levels and Equipment

What you cannot overtake in Taurus is the combination of gadgets and comfort features with a reasonable price.

The standard trim level of Taurus called SE, it comes with V6 engine, features 18-inch alloy wheels, chromed windows trim and grille, LED tail lights, 6-speaker audio with 4.2-inch display (SYNC system with USB and AUX, CD MP3 and Radio), power windows and mirrors, remote keyless entry, cloth seats, cruise control. All these for $28,470 MSRP.

The next trim, called SEL is equipped with rear parking sensors, dual-zone climate control, satellite radio support, power trunk release, rearview camera, heating to power mirrors, leather-wrapped steering wheel, and dual chrome exhaust pipes. The price is $30,900 for FWD and $32,750 with AWD.

The next one which is actually a top trim, called Limited, and for $37,980 ($39,830 for AWD) it adds a lot of cool features: premium Sony audio system with 12 speakers, 19-inch rims, front seats with heating and ventilation (heating for second row as well) and leather upholstery, advanced SYNC 3 multimedia with 8-inch touchscreen, smartphone connectivity, blind spot alert, auto-dim rearview mirror, power seat for driver and passenger, ambient lighting.

SHO is actually the same Taurus limited, but with a retuned suspension, more powerful engine, slightly different appearance, SHO features in the interior.

2017-10-13 by Luke Widmeyer